Your website is the central hub of your online marketing strategy. It is your digital storefront and 24/7 sales manager. And it should be one of the main investments in your marketing budget.

Did you know that a buyer will research around six websites before they contact you?

So, think of your website and answer these questions:

  • Is it due for a redesign?
  • Is it not converting as well as it should?

Was the answer yes to either? Here are four things you can do to increase your chances of converting your website traffic into red-hot leads.

  1. Know your numbers

Remember that a strong converting website should never be static. But, before you make any changes or updates, you need to look at your Google Analytics.

It is essential that you review the basic data provided in your analytics reports. Things like:

  • bounce rate
  • demographics
  • user behaviour on your website.

This data will allow you to develop a plan to capture your potential clients.

  1. Amplify your info ‘above the fold’

The top part of your website (or everything you read before you must scroll) is known as ‘above the fold’.

Often, this space is underutilised, especially on start-up websites.

The home page is the most visited page on every website. So, it is the most valuable piece of real estate on your entire site. Using this area to showcase your unique selling points is essential.

In our experience, the customer journey on most websites can be 10 times stronger. Messaging needs to hook a prospect. Then get them to continue searching for the information they need to convert.

  1. Add social proof

It is human nature to seek and accept the advice of others who have experienced a similar situation to us. Social proof, such as testimonials, Google Reviews, and buyer ratings, helps to dispel fear and validate a buyer’s thoughts and feelings. Social proof is also highly effective in that it allows your clients to tell your story for you.

  1. Take advantage of automation

In 2020, businesses that work smarter (not harder) are the success stories. So, use your website to automate tasks and give your prospects a great online experience from the outset.

But what exactly do I mean when I say automation?

Let me give you an example. A family law, wills and estates business could use FilePro’s integration with Settify to automate online inquiries which adds client data to the system instantly.

Then add in workflows to the system to give the user the information they need to choose your firm.

So, now look at your website and ask yourself: does it invite your potential client to take the next step?

Then, look at your bounce rate. Is it high? Well, therein lies your answer!

Contact us now for a full review of your website, including a one-hour debrief and action plan to get your conversion rate higher.

About the author

Absolute Web Design works with all types of businesses to create, enhance and grow their online presence. With 15-plus years’ experience, we bring marketing and website design together and ensure your customer has a great experience from the moment they land on your Home page.