Your website is the central hub of your online marketing strategy. It is your digital storefront and 24/7 sales manager. And it should be one of the main investments in your marketing budget. Here are four things you can do to increase your chances of converting your website traffic into red-hot leads.
There is every chance that COVID-19 will mean a big hit to your firm’s revenue for the 2020-21 financial year. So, what levers are you using to limit the downside impact on profitability? Joel Barolsky of Barolsky Advisors looks at ways you can enhance your profitability.
The word “collaboration” is an easy one to bandy about. But many firms struggle to work out what it means for them – and how to do it- especially in an increasingly virtual workspace. Recent research from Harvard Law School’s Heidi Gardner shows a clear connection between a firm’s ability to collaborate and the profitability of its clients. Simon Dowling shares three ways to increase collaboration.
In a perfect world, you could invoice a client and get paid immediately. Experiences over the last 12 months and particularly during turbulent times have highlighted three habits that help law firms get paid on time and remove the stress of chasing outstanding debtors.
As the impacts of the COVID-19 crisis ripple across society and the economy, strong financial management may be a crucial consideration for you over the next few months. Here are some suggestions for your consideration from Macquarie Banks that might help to keep your firm’s finances on track.
Many long months have now passed since the initial impacts of COVID-19 were first felt in Australia. As expected, you and your firm will likely have sought to reduce your expenses. With more still to come here are seven additional ways to unlock and protect your firm's revenue.
The more you have a particular thought, the stronger that synaptic connection becomes and you’re more likely to have that thought again. Great if the thoughts are positive but very often they’re self- critical or unkind. Here's what you can do to make them go away.
Each of us is well aware of the changes brought about by the coronavirus in professional services. Workflows have been disrupted and in many cases [...]
Client experience (CX) is defined as any moment where your existing or potential clients form an impression of your firm. Google calls them intent-rich ‘micro-moments’ [...]